Buying an engagement ring can seem like a daunting task. Diamonds are one of the most popular stones for engagement rings, and diamonds can be quite expensive. So it is natural for someone to feel nervous when thinking about making an investment in an expensive piece of jewelry. While there are now many online retailers selling diamond engagement rings, there are still many advantages to shopping in a traditional brick and mortar jewelry store. These benefits include:

The Ability to Compare and Contrast

You may have an idea of what diamond shape your future fiancé likes, or what style of ring you are looking for, but it can be hard to find the perfect diamond engagement ring if you can't compare and contrast several rings with your own eyes. Most online diamond jewelry retailers include several photographs, but photographs often can't capture the true sparkle and shine of a beautiful diamond. When you shop in a brick or mortar jewelry store, you will have the opportunity to look at several diamond rings that are within your budget so you can determine which one is the best choice for your future fiancé.

Personal Assistance and Diamond Education

In order to be a good jewelry sales associate, it is essential to be well-educated about the 4 C's of diamonds-- cut, clarity, color, and carat weight. Before you go shopping for a diamond engagement ring it is a good idea to learn a little about these things, but if you shop for an engagement ring in a jewelry store you can count on a live person helping you through the process and answering any questions you may have. Most jewelry stores spend a lot of time training their associates on these topics, and some jewelry stores also employ diamond experts, so you can rest assured that you're getting good advice about which ring to buy.

Maintenance and Upkeep

Diamonds are one of the strongest stones in the world, but to keep a diamond ring in good condition for many years to come it needs to be properly maintained and cleaned. This includes cleaning the diamond stones and the ring material, as well as regularly tightening the prongs of the ring to prevent the diamond from becoming loose or falling out. Many quality jewelry stores offer these services at no extra cost for customers who purchase a diamond engagement ring. This means that your fiancé will have a place to go for ring upkeep without having to worry about excessive fees.

No Shipping Worries

When you purchase a diamond ring at a brick and mortar jewelry store, you can walk out the door with it with no worries. When buying an expensive diamond ring from an online retailer, you may have to pay for extra insurance to protect the ring while it is being shipped. In the event that the ring is lost or stolen, the insurance will cover the cost, but it can be a big hassle to have to file an insurance case and wait to be reimbursed.